Editor, producer, exhibition curator, serial entrepreneur: but who really is Ingrid Brochard? This is what Chouquettes wanted to find...
After months and months of hard work, today is the launch of something exciting! I am greatly proud to present you the new version of The Socialite Family. The website is elegant and interactive to a greater degree featuring new projects, adventures and families. I embarked on this journey almost three years ago to share my passion for decoration and contemporary design via the perspective and interiors of a new generation of parents. To celebrate the occasion it is now my turn to open the doors of the abode I share with my family…
Presenting the site?
I wanted a bolder and unexpected website! A site that offers even more immediacy while still keeping the core principles of The Socialite Family. The website has been organically modified to a clearer vision highlighting images, the meetings we do everyday, videos and a curated selection of furniture we are loving right now. In addition we are introducing furniture alternatives, providing ideas and allowing you to travel through our discoveries. Each meeting we have is focus for me and deserves it’s own section on the website. Finally I wanted to respond to your questions and inspiration requests by virtue of an image gallery extracted from deco subjects.
A TSF pop-up store?
Having regularly imagined a notion allowing the exclusive purchase of items directly, this is a new concept for The Socialite Family. We hope to inspire and introduce you to young talents we love via the curated selection of vintage articles, artisanal objects and collaborations with other brands.
Who is behind TSF today?
Since some time The Socialite Family has not been unique to one person but the collective efforts from a partnership, with Marianne.
Where does your passion for interior decoration come from?
My mother had an inveterate interest for bargains and collecting articles, spending Sunday mornings at the Saint Ouen flea market waiting with my brothers and sisters was routine for us. She loved to explain with detail about the different eras and styles of furniture resulting in a home resembling an antique shop as opposed to a typical representation of a family home. Our second city is Milan- a mainstay for exceptional design and the Made-in-Italy know-how!
How did you see the decor of your apartment? What are your inspirations?
We live in an 30’s industrial apartment which was designed in a very raw style. The concrete flooring lends a sense of modernity to the space but we wanted to create a feeling of warmth with the pieces we procured. We looked to furnish with Danish sofas, Italian lighting and French furniture. I love to mix styles and eras pairing unexpected pieces together, for example a Chinese rug and a graffiti wall for the bedroom. The items story may be compromised but the feeling is fortuitous.
Any favourite pieces?
Disproportionate lighting- a collection has begun! In general mostly Italian designs from the 1940’s. Also rugs- I adore Chinese patterns and intense colours. They give a profound amount of depth to the space not to mention the poetry that transpires!
The piece of your wildest dreams?
I dream of Milanese furniture, the brilliance of Osvaldo Borsani is vastly impactful to me. The finishes of his work are so accomplished and of such a high quality, his pieces are certain to passed down from generation to generation.
Any good decoration tips?
Dare! Dare! Dare! Colour shapes the furniture around you! Break the codes of convention and surprise yourself! Mix materials and designs to suit your mood and personality to create a feeling that feels your own!
I wanted a bolder and unexpected website! A site that offers even more immediacy while still keeping the core principles of The Socialite Family.