When it comes to new ideas, Alexandra Golovanoff has one every few minutes. A line of cashmere knitwear in cosmetic colours, new hooks for La mode la mode la mode – the Paris Première cult show of which she has been the vibrant embodiment for several years – and, recently, a transformation into an exceptional saleswoman for leboncoin. It’s the largest website for advertisements in France, and she went to consult it. Why? Alexandra Golovanoff is selling her office. And everything, everything must go. From the huge Khorassan Persian carpet to the Chanel catwalk bench, right through to the pair of Scandinavian armchairs that stands next to the 1950s wooden and glass coffee table. Having questioned how the French go hunting for treasures, leboncoin was an obvious choice. As well as The Socialite Family to talk about this exclusive association. Because showing French interiors is what we love the most. Starting today, all of the journalist’s furniture and accessories are available for sale on a dedicated page. It’s the beginning of a new adventure for Alexandra Golovanoff, and continuity into another for those wonderful souvenirs inherited from her antique-dealer parents, or simply gleaned through perseverance on… leboncoin!
Design pieces, art objects, furniture : Alexandra Golovanoff ‘s online pop up store is open now on leboncoin.
Photography: Valerio Geraci – Text: Caroline Balvay – Translation: TextMaster @thesocialitefamily
In collaboration with leboncoin
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