Sabina Socol, a Perfect Match

Sabina Socol, a Perfect Match

Sabina Socol is a personality who counts in the very closed world of digital entrepreneurship. Her company: herself. Or rather her image. Two or three photographs per week to the delight of some 130,000 followers. On the lookout for a detail that will make all the difference, everyone agrees on one point: Sabina has the art – and the means – to make something out of nothing. With a baby face and Bardot pout, the silhouette of this Parisian is displayed from Pigalle To Square Gardette, a little patch of green set in the 11th arrondissement. The journalist’s year-round bolthole and it’s here that we meet her. After years spent around Montmartre, Sabina has made her choice. That of friends. All of whom live within a maximum radius of 500 metres. It is in order to receive them in the best possible way that the columnist (Who What WearInto The Gloss) chose a certain type of furniture. A big velvet sofa, heaps of cushions, berber rugs: Sabina’s living room is as welcoming as it is faithful to her friendships. To love and not count the cost: could be the motto of this old space, modernised by a choice of bold colours. Green for freshness, pink for depth. A perfect match as is often the case in fashion, her other area of expertise. Encounter with a socialite who is as one with her decor.

Sabina Socol, a Perfect Match
Sabina Socol, a Perfect Match
Sabina Socol, a Perfect Match
Salon Photographie Sabina Socol Appartement Paris
Salon Livres Sabina Socol Appartement Paris

Sabina, can you tell us who you are? What’s your story so far?

Sabina

I was born in Romania in 1988, under the Ceaucescu regime. My parents came to France immediately after the revolution, so I grew up there and I often joke that I am a “fake Romanian.” I studied journalism and communications, during which I became involved with women’s magazine and media, particularly for the web. After a period working as a Social Editor for a major fashion magazine, I decided to quit my job to become a freelancer. I now run two blogs in the US (Who What Wear and Into The Gloss) and I work alongside brands that I love to support digital campaigns.

Why did you choose this neighbourhood?

Sabina

When I first arrived in Paris, I spent six years living in the 18th arrondissement, in Lamarck. I loved the neighbourhood but over time I lost patience with the commute. Most of my life (business and personal) tended to be in the Marais, the 10th and 11th districts. I firstly moved to live on my own in a small apartment near Le Perchoir restaurant off rue Oberkampf then, when I met my boyfriend, we focused our search on the same neighbourhood, and the Square Gardette in particular, because most of my close friends lived within 500 metres. In Paris, that’s priceless.

How long have you lived in this apartment?

Sabina

Since August 2016, so a year and a half.

What did you start your decoration with?

Sabina

Before moving here, my place was only 30 square metres, so I had virtually nothing to furnish this much larger flat. I still haven’t finished furnishing it, by the way – there are still a few small things needed to make it perfect, in my eyes at least. The very first thing I bought was the large, mustard yellow sofa in the living room. I ordered it several weeks before moving to be sure that I would have it straight away to organise drinks with my friends.

Portrait Sabina Socol Appartement Paris
Sabina Socol, a Perfect Match
Sabina Socol, a Perfect Match
Sabina Socol, a Perfect Match
Sabina Socol, a Perfect Match

Do colours play an important role for you?

Sabina

Yes, extremely important. Colours provide warmth and depth in small rooms, and especially, they add modernity to older spaces like mine.

What inspires you, in terms of decorating? Do you have a favourite era or a favourite designer?

Sabina

I’d like to learn more about decoration and design in particular, like my best friend, whom I admire for that. I think that I have “flair” but I’m a little uncultured, which makes it difficult for me to talk about a favourite era or designer. Of course, at home, I have plenty of Scandinavian pieces (like my entire dining room, which comes from Maison Nordik – for me, they have the best selection of Scandinavian pieces from the 50s and 60s), so you could say that I like this period. But I also like blending different styles and eras. The important thing is to create a sense of harmony at home. For example, I’m an über fan of space age pieces, but they wouldn’t work in my place. You need a polished concrete loft for that !

Is there a connection between your interior and your personal style?

Sabina

I think so, yes, but it’s not deliberate or even something that I have developed. My clothing style, like my decoration, is very eclectic and quite feminine. Sometimes, too much so, but I like to call it “intentional kitsch.” You see, if it’s done deliberately, it doesn’t count as bad taste!

What’s your favourite shade, fabric, or cut of the moment?

Sabina

Velvet, both for clothes and for decoration (curtains, sofas, cushions…) I love this fabric immensely, especially in winter. I also like linen for sheets and textiles in the home in general.

Sabina Socol, a Perfect Match
Portrait Sabina One
The Socialite Family Little Charpoi Mattress – The Socialite Family and Le Monde Sauvage 195,00€
Description

Little Charpoi mattress entirely in cotton striped white and carmine. To be used alone, in accumulation or on the…

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The Socialite Family Goya Bolster – The Socialite Family and Le Monde Sauvage 85,00€
Description

Emerald green Goya bolster made in silk and emeraud velvet. Ideal to place in a living room as well as in the bedroom….

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Dressing Sabina Socol Appartement Paris
Salon Collection objets Sabina Socol Appartement Paris
Salon Sabina Socol Appartement Paris
Chambre Sabina Socol Appartement Paris

If you had to reveal your favourite websites for finding ideas, which would they be?

Sabina

The Socialite Family, and I’m not just saying that because it’s you! It’s the interior design site that I look to most for inspiration, both the “Portraits” section and the “Shop” when I’m looking for something specific.

Have you fallen for a particular item from our collection?

Sabina

I recently converted my spare/junk room into a large American-style dressing room. I was looking for a little chair or bench to give the space a bit more warmth and The Socialite Family was where I found my little Charpoi day bed and the cushions ot match.

What’s your favourite part of your interior? Which room are you most proud of?

Sabina

Today, I want to say my dressing room, because it’s the most recently competed and, above all, I’m not going to lie to you, it’s kind of a dream come true for me!

Could you recommend some venues to us, either in Paris or somewhere else?

Sabina

I really do have some favourite addresses for decoration: firstly, Beldy Paris, for the Berber rugs and other small items (the rugs in my living room and my dining rooms came from there, as dis plenty of other things). Apart from the fact they are my childhood friends, I really like their selection. For all my linens (sofa, bedding, etc.) I go to Merci. For a selection of vintage furniture and items from the 50s and 60s: Maison Nordik. And, of course, the Saint Ouen flea markets, Etsy, and leboncoin!

Sabina Socol, a Perfect Match
Sabina Socol, a Perfect Match
Salon Sabina Socol Bougies Parfums Appartement Paris

Colours provide warmth and depth in small rooms, and especially, they add modernity to older spaces like mine.

Salon Sabina Socol Appartement Paris
Salle à manger Sabina Socol Appartement Paris

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2 comments

Very pretty and very on trend! I have been following her on Instagram and love when she posts with Jeanne Damas, both beautiful and very well put together.

Amazing apartment and style! Very inspiring. Do you know where’s the mobile from? I would love to know it. Cheers!

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