Family
A family home meets creative studio in Tiphaine Guiran’s Provençal nest
)
At
Tiphaine Guiran, Pierrick Sance, Louisa 4, and Pablo, 2 years old
If you’re even remotely normal, you’ve probably daydreamed at least once about living the life they’re living. In a hilltop village in Provence, right in the heart of the Luberon’s natural park, Tiphaine Guiran, Pierrick Sance, and their two children live out a real-life postcard. Their stone village house ticks every box: a sprawling garden with a vegetable patch spilling over with greens and slowly ripening fruit, terracotta floors, a multi-story home with a winding staircase and windows flung open to the breeze. Here, Tiphaine hangs her vintage laces, sourced from all over Europe, on the lime-washed walls, while Pierrick piles up design books and gardening tools. The kids dart around like peas in a pod, bouncing from makeshift games in the blue-shuttered house to the nearby school, stopping to greet the neighbor’s lazy cat on their way home, marveling daily at the small wonders that shape their world. We spent a sun-soaked day with them.
Location
Luberon
Author
Elsa Cau
Photos and videos
Valerio Geraci, Gautier Billotte
)
)
)
The family welcomes us in Goult, in a village house that opens onto a long, narrow garden.
)
)
)
)
)
)
)
)
)
In the upstairs living room, our white crackled ceramic
blends seamlessly into the decor.
)
)
)
A nod to her years in photography, these two large prints feature Tiphaine Guiran and her brother, each dressed as the opposite sex.
)
)
TSF
Tiphaine, Pierrick, who are you?
Tiphaine
We’re Pablo and Louisa’s parents. I started my namesake brand here in the South, and I still do a bit of modeling on the side.
Pierrick
I run a creative studio based in Paris.
TSF
You’ve been living in Provence for a few years now.
Tiphaine
We’re both originally from the South—Pierrick’s from near Toulouse, and I’m from the Luberon. We were part of that post-lockdown wave! The moment we decided to move back south was the same moment I found out I was pregnant. We’d always said we’d want to live here once we became parents. And funnily enough, I found out I was pregnant a week after we made that decision. Later, we fell in love with Goult, the village where we now live. It’s been three years in this village house, and we love the village lifestyle. The kids are part of the local scene—everyone knows them, everyone keeps an eye out! For me, it was important to live somewhere where I could do everything on foot. Since Pierrick still travels to Paris often, I’m frequently alone with the kids, and I need that balance of living in nature, in the countryside, while still being part of a village community.
TSF
What’s your background, each of you?
Tiphaine
Pretty classic, really. I went to fashion school, studied design and pattern-making, learned how to cut. In my final year, we had to create a collection, and that’s when I realized I loved it. I interned at luxury houses but didn’t like working for others. I preferred doing my own quiet thing (laughs) rather than chasing “the scene.” I did get some experience—at J.W. Anderson in London, for instance. After graduating, I launched my first brand, which was different from what I do now, focused on loungewear. I spent two months in Vietnam making that collection—silk pieces, inspired by what people wear there. I came back to France, launched it with an event in Paris, and then realized... I actually had to sell the stock (laughs). I’d focused on creating and branding but forgot about selling. Around the same time, I signed with a modeling agency, which allowed me to live comfortably without working full-time. I had my contemporary art phase, rented a studio, did some photography and sculpture. Then I worked for a few years at Rouje as a photo stylist. After that came lockdown, the move, and getting pregnant. I couldn’t see myself commuting between Paris and the South anymore, and I was tired of freelance styling gigs. In our first house, there was a big studio space, and I dreamed of turning it into something, but I didn’t know what. I’d tried many things but never fully committed. Then, somehow, it all happened naturally. I bought machines, fabrics, took a few photos, and posted them on Instagram. I’d built a good network in fashion, so it took off quickly. Most importantly, I could run it exactly how I wanted: no stock, everything made-to-order, using existing, sourced fabrics. I didn’t repeat the mistake of my first brand. It’s a system that fits my values and energy.
Pierrick
I’m from Toulouse and studied aeronautical engineering at first. At the end of my degree, I decided to pivot back to design, which I’d loved as a kid. I did a prep course for art schools, then joined the School of Art and Design in Saint-Étienne. That’s where I met my business partner. We were a small crew of friends who started working on small projects—album covers and such. Eight years ago, we launched Wwwesh Studio in Paris, a multidisciplinary creative studio. We wanted something broad that covered art direction, concepts, scenography and video, content, CGI, 3D, graphic and visual identities. We work with sportswear brands like Nike and Decathlon, but also in automotive and luxury fashion with clients like Louis Vuitton and Marine Serre. We keep a strong street focus.
Tiphaine
I remember your project at Design Miami last year—you turned an entire grocery store into a Nike installation.
)
"That balance between nature, the countryside, and not being isolated—being part of village life—that’s really important to me."
)
)
)
)
In the kitchen and dining room, the space is filled with second-hand finds, discovered during the couple’s wanderings.
)
)
)
)
)
In the kitchen and dining room, the space is filled with second-hand finds, discovered during the couple’s wanderings
)
The studio, located upstairs, is part of the house —a lifelong dream for Tiphaine Guiran.
)
)
)
TSF
Your studio is still in Paris, so you travel a lot, Pierrick?
Pierrick
About once a month, for three or four days at a time. We have a team of about fifteen in Paris, so it’s a well-oiled setup.
TSF
Tiphaine, how would you describe your brand?
Tiphaine
Retro. My biggest inspiration is my grandmother, who lived on the Côte d’Azur and spent a lot of time with her friends in the 1970s. I have photos of them by the pool, all kitsch, very Mediterranean, colorful, super feminine, big earrings.
TSF
Where do you source your fabrics?
Tiphaine
Mostly in Italy, about two hours from Milan, in huge warehouses filled with leftover rolls from Italian couture houses. Sometimes I thrift small lengths at flea markets. There are a few prints I go back to, but I’m less excited by that.
TSF
What projects are you both working on now?
Pierrick
The studio has been busy with Fashion Week—installations, campaigns, activations. We’ve been designing scenography, producing campaign videos, creating immersive experiences for various brands. It’s been a season full of collaborations and creative energy. We’ve decided to slow down a bit this summer to recharge and refocus.
Tiphaine
I’m preparing collections and pop-ups for fall, but I love using summer to fully recharge and gather inspiration. This is when many of my ideas for new pieces come. We soak in everything around us here—Les Rencontres d’Arles, the Design Parade in Toulon and Hyères—and we’re heading to Copenhagen for Fashion Week in early August, which I love because it’s so different from Paris and much closer to my references. I also visit my grandparents in the Var, where I soak up all my Mediterranean references.
TSF
What kind of environment did you grow up in, and do you think it shaped your tastes?
Pierrick
I grew up between Toulouse and the Dordogne, and I’ve kept a strong love for the countryside. My dad and grandfather worked in the aeronautics industry, making airplane parts. My brother’s in that field now too, so we grew up around it. It’s very hands-on, working with tools, and it interested me a lot—naturally linking to design. My maternal grandfather was a draftsman and also worked with wood, making furniture with his woodworking machines. I’ve always loved the idea of making things myself, with my hands.
Tiphaine
My dad’s an artist with great taste, and we lived in beautiful, minimalist homes. My parents did what we’re doing now—they left Paris in their thirties. My mom is Parisian, my dad’s from the South, and I was seven when we moved to Provence.
)
)
Our
bedspread and
cushion brighten up the children’s afternoon playtime
)
)
)
)
Tiphaine Guiran’s passion for antique lace finds its way onto the walls of the house—in the bedroom, and also in the living room on the seating.
)
)
"I’d always dreamed of doing something with this big workshop—but what? I tried so many things, but never really followed through."
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
TSF
What vibe did you want to create in your home?
Tiphaine
I love thrifting at flea markets and on Leboncoin, collecting objects and furniture. The decor came together with what we found along the way. We wanted to mix classic Provençal touches with more contemporary, colorful pieces.
Pierrick
I thrift on Leboncoin too, but for practical stuff—like our car!
Tiphaine
My touch is the textiles—I love making big embroidered cushions, or lace curtains like the ones in our bedroom to break up the space. Pierrick has tons of design books. This house is really a blend of all of us.
Pierrick
A beautiful chaos.
Tiphaine
And you built the dining table!
Pierrick
When we moved in, I found some planks at a local carpenter’s and worked on them using my grandfather’s old woodworking machines.
Tiphaine
And we travel a lot, often with an empty suitcase. We recently discovered the flea markets in Copenhagen—instant obsession! We bought old toys, ceramic fish... You might have noticed all the stones around the house. That was our thing when we lived in Paris: we’d drive out for an hour or two to hunt for stones around the local basins.
Pierrick
We should clarify that you’re not allowed to do that anymore! Now that we live here, we’ve fallen in love with the small town of Cadaqués.
Tiphaine
It’s not far from here. I used to go as a kid, and now we take the kids there two or three times a year.
TSF
Did you do any renovations here?
Tiphaine
Not really—just decorating and DIY. No big renovations.
TSF
What do you think of The Socialite Family?
Tiphaine
We’ve always followed and loved it! We discovered the brand more recently, and it really matches what we love in furniture—textures, colors, the mix of classic and contemporary, vintage but not too vintage, beautiful materials.
TSF
Do you have a favorite piece from our collection?
Tiphaine
I love the yellow
in our bedroom—it lights up the space instantly and feels like a holiday, reminding me of my aunt’s pool house on the Côte d’Azur. We also love the outdoor furniture, especially the
chairs, which remind me of the garden at Dalí’s house in Cadaqués, one of my favorite places.
TSF
Any local spots you’d recommend in the region?
Tiphaine
So many—it’s hard to choose! But if you’re staying near us in the Luberon, dinner at Domaine du Castels in Sivergues is a must. It’s a hotel in an incredible spot with goats everywhere and sweeping views of the Luberon. We recently had lunch at Café du Progrès in Ménerbes—one of my favorite villages. For a romantic dinner on the terrace, go to Chez Francis in Bonnieux, and grab an ice cream at Le Tinnel while you’re there. For cocktails, head to the café at Domaine de Capelongue, a beautiful hotel above the village. The kids love going to Guinguette Papotte in Lumières—a food truck paradise for little ones. Otherwise, message me—I always have lists saved on my phone that I’d be happy to share!
)
)
)
Harvesting from the vegetable garden—Pierrick Sance’s kingdom—has become a regular family ritual.
)
)
)
)
)
Recreate This Setting with Our Pieces
Related Story
)
Next Up