Eleonora, can you tell us about yourself? What is your background?
After a degree in simultaneous interpreting, I’ve spent over 15 years in the Communication field, taking care of brands belonging to beauty, lifestyle and design. I feel in love with Design and thanks to the experience and knowledge achieved and to the relationships built throughout the years with designers and artists from all over the world, I knew it was the time to create something of my own. Éditions Milano was founded in 2016 and it gathers all I love most: milanese roots, an international esprit, inspiring connections to learn from every day and devotion to aesthetics.
Could you tell us about Editions Milano? What is it exactly?
Éditions Milano is an Italian company that produces high-end furniture and accessories. Its official presentation coincided with the launch of Credenza, the limited edition collection of furniture in stained glass design by Patricia Urquiola and Federico Pepe. Credenza was the talk of 2016 Milan Design Week and performed amazingly both in terms of media attention and of sales. Credenza perfectly represents the synthesis of our work: creativity, the union of diverse talents, craftsmanship and the recovery of old artisanal techniques. Besides its series of “boutique furniture”, Éditions Milano is today well known for its collections of accessories in marble. The Triangoli series of marble vases designed by the talented duo david/nicolas recently won the Wallpaper* Design Award 2018: our first award!
What inspired you to launch your venture?
The attempt to create something that has never existed before. The desire to beautify people’s lives through objects that unveil an emotion.
How do you choose the pieces that you feature? What about the designers?
Our creative process starts from an idea we have in our minds. May it be a specific material or a production technique, we have the idea first and then we think of the right designer to interpret it. Credenza, for example, was born from our love for the magnificent stained glass windows of the churches that have never been used before to create furniture. We share our idea with the designer we value most for it, and if the vision is mutual, we work closely to make it become real! In just two years of life, Éditions Milano counts on the collaboration with great designers and artists such as Patricia Urquiola, Federico Pepe, Bethan Gray, david/nicolas, Cristina Celestino, Chiara Andreatti, Pietro Russo and Federico Peri. Every step taken with each of them is about learning and improving.
Have you noticed any changes in Italian design over the last few years?
After the great Italian masters of the past decades, a new generation of Italian designers is leaving its mark and we’re very proud to be working with some of them such as Federico Peri, Chiara Andreatti and Cristina Celestino.
Could you tell us whether you have a preference for any particular style?
Everything that is contemporary and avant-garde. We love to be free and to switch to different styles, according to our instinct. Éditions Milano is a lifestyle brand, it is not linked to a specific style, material or segment. A significant part of our collection today is made by unmistakable Italian hands with amazing Italian marbles. Tomorrow we may switch to a totally different material and production and I think we’d be equally consistent.
What links the different objects offered by Editions Milano?
The fil rouge that links all our collections of furniture and objects is Italian production, craftsmanship, creativity, aesthetics, a Milanese inspiration, refinement and attention to details.
What does the city represent to you?
Productivity, energy, discretion, understatement, culture, avant-garde.
Photography: Constance Gennari – Text: Caroline Balvay – Translation: TextMaster @thesocialitefamily