We’re already familiar with the Grande Pharmacie Bailly, and its incredible range of products that foreign visitors to Paris love to take home with them. Always innovative, the Parisian establishment has sprung another surprise on us by opening a branch specially for children: Petit Bailly. You can’t miss this new offspring of the huge main pharmacy; it is sited just opposite, in the Saint-Lazare quarter. A real temple for tiny tots of 0 to 3 years, designed by the Clement sisters. Both Mathilde and Constance became mothers less than a year ago, and they dreamed of opening this boutique. It has an amazing children’s slide right in the middle of the shop, a spacious sales area with graphic design features created with the help of the DOD architecture studio, and baskets brimming over with brightly coloured packages. But above all, it has very carefully-chosen products. Only those of the highest standard are are accepted. At Petit Bailly, you will find all in one place the very best that France and other countries can produce, in fields as varied as hygiene, food, well-being products and baby-care. There are the firm best-sellers like the Yoyo pushchair, and also lesser-known makes, and of course those you know well like The Socialite Family. We are delighted to be able to participate in Petit Bailly‘s development, and to this end our design studio has created a special edition, in seven new colourways, of our signature Copertina throws. On sale only at 41 rue Pasquier and on the shop’s very comprehensive website, the soft square throw is perfect for a new baby present, a playmat or a comfort blanket. It is a natural addition to this fabulous shop which aims to make parents’ lives easier. We meet the co-founder Constance Clement to find out all about this fluid space, midway between playground and laboratory.
Petit Bailly, 41 rue Pasquier – 75008 Paris. Opening: Monday to Friday, from 8am to 8pm. Saturday, from 10am to 7pm. Phone: + 33 (0) 1 88 32 79 21.
Photography: Valerio Geraci – Text: Caroline Balvay – Translation: TextMaster @thesocialitefamily
Mais d’où viennent les coussins cubes que l’on voit sur presque toutes les photos? Une future edition The Socialite Family?