Nue Paris, Poetic Florist

Nue Paris, Poetic Florist

A theatrical encounter or a moment of suspension of belief: creative works by Claire Boreau, the founder of Nue Paris, always trigger a strong emotional response. Claire first encountered the world of plants in Rome, where she built gardens developed entirely around the sutstainable permaculture model. She then returned to Paris, where she took classes at the inspirational Muse. There then followed the Nue Paris success story, with collaborations including Kenzo and Vogue. Taking refuge in her family home, her grandfather’s former workshop was transformed into her creative laboratory. Claire puts together each bouquet as a work of art in its own right, from the vase to the scents that emanate from the bouquet, with the same avalanche of poetic elegance each time. A delectable artist, whose work you should rush to discover.

Claire Boreau Nue Paris Atelier Paris
Claire Boreau Nue Paris Atelier Paris
Claire Boreau Nue Paris Atelier Paris
Claire Boreau Nue Paris Atelier Paris

Claire, what’s your story? How did you discover the pleasure of working with flowers?

Claire

Having grown up in a family of artisans who had been butchers for several generations, I developed, at a very early age, a taste both for manual work and for the dawn at Rungis. As a student of art marketing, I also worked with my parents. My father was nicknamed “the butcher-poet” and my grandparents, collectors and literature lovers, passed on their passion for poetry to me. I lived as an expat in Rome for two years and had the chance to cultivate a garden there. That was how I got closer to flowers and plants. When I returned to France, I set out to become a florist, a profession that was both physical and poetic.

What types of projects do you work on?

Claire

With Nue Paris, I work on events, mainly in fashion and design as well as on photography for set design projects where plants take centre stage.

What are your thoughts and feelings about the business?

Claire

The floristry profession has changed a lot in the last 5-10 years. Many people have undertaken training later in life, and I think that is a very good thing. They often bring with them a cultural background, influences, a network and sometimes even ethics that were sorely lacking in the profession. We see more and more florists promoting the production of French and seasonal flowers. It is about supporting the high-quality local production that is being in danger of being lost. French producers are few in number in Rungis, but they often have the most fragrant flowers!

Nue Paris, Poetic Florist
Nue Paris, Poetic Florist
Claire Boreau Nue Paris Atelier Paris
Claire Boreau Nue Paris Atelier Paris
Maison familiale Claire Boreau Nue Paris Atelier Paris

Tell us about your inspirations. Is there a personality, a period or an artistic trend that you particularly like?

Claire

Nothing in particular. I think that curiosity is the key to creating work that remains fresh. Creation becomes exciting through exploration. I like to compose my bouquets to music, Schoenberg as well as Booba, and I can assure you that they each yield quite different results! I am particularly fond of surreal poetry, jazz, classical music and French rap. I detach myself more and more from visual references. I find that we are suffocated by so many images and that the creative act manifests itself more in boredom, recreation, and emotions than in asphyxiating visual references and Pinterest boards!

Can you tell us the history of this place and your connections to it?

Claire

My florist’s workshop is my grandfather’s old painting studio, in which, when he was not in his butcher’s shop, he painted pictures against a background of classical music (there was no rap in his time!). This place has not changed, almost everything is still in its original place. When I started Nue Paris, I was very inspired by this place, and I composed my first bouquets in these pieces of Chinese porcelain. I still live and work with them.

Why Nue?

Claire

Because ‘nus’, naked, we are fragile, we are nothing but ourselves. And it was naked that I started this work, that is to say with dreams, energy, intentions, weaknesses and fears.

Claire Boreau Nue Paris Atelier Paris
Bouquet Claire Boreau Nue Paris Atelier Paris
Salon Maison familiale Claire Boreau Nue Paris Atelier Paris

If I had to describe my world in one word, I would say melancholic.

Nue Paris, Poetic Florist
Nue Paris, Poetic Florist
Nue Paris, Poetic Florist
Claire Boreau Nue Paris Atelier Paris

Deco inspiration...

Marion Audier, a Multifaceted Florist

Marion Audier, a Multifaceted Florist

In this coloured boutique, full of flowers and perennial plants, bargain-hunted pieces of furniture and jewels, we feel like home. Marion Audier is a talented floral artist. Her story is the one of a chance turning into a vocation. For numerous...

You may also like

Aucun comment

Add your comment

Be the First to Know

Captured Moments. Interiors. Personalities. Every week, just for you.