Designed by Constance Gennari and J.J. Martin, the La DoubleJ for The Socialite Family collection is an ode to fantasy, eclecticism and the art of living! A vibrant profusion of Milanese style meets Parisian timelessness, in a truly unique encounter, dressing The Socialite Family’s furniture, lighting and home accessories with strong La DoubleJ prints. A collaboration conceived as a celebration, which recognises the common commitment of our two brands to quality craftsmanship through a singular signature. Made in the best European workshops, elegance and extravagance become one in this capsule! The Socialite Family Icons are adorned with LaDoubleJ’s signature prints and a distinctly Italian spirit. The Gioia table lamp, the Libera chair, the Cavallo armchair and the Rotondo modular sofa – the collection’s centrepiece – are dressed in the exuberant Big Blooms print, an emblematic motif of the ready-to-wear and homeware brand, known for its strong prints, while the Nido quilt, the Bomboloni and Divino cushions ground the overall effect with the geometric designs of the Tapestry, Domino and Graphic prints. Captivating pieces to add an audacious, unique touch to your interior spaces. – The two artistic directors reveal “behind-the-scenes” details of their work in this article.
The entire La DoubleJ for The Socialite Family collection is now available for purchase in our Paris boutique at 12, rue Saint-Fiacre and online on our website. A selection of pieces from the collaboration – the Nido quilt, the Gioia lamp and the Bomboloni and Divino cushions – is also available in La DoubleJ’s Milan boutique.
Constance, J.J: how did you meet?
I met Constance because she contacted me many years ago as she wanted to shoot my first house in Milan for The Socialite Family!
I’ve been following J.J. and La DoubleJ ever since she first created the brand. She is very fond of Italian motifs from the 1950s and 1960s and uses them in her creations, so I couldn’t resist photographing her interior to discover her world. We met about three years ago. Since then, La DoubleJ has grown significantly!
I love J.J.’s world because it’s sunny, joyful and elegant! Her prints make us feel great, and the idea of having her designs reproduced on the Rotondo modular sofa, the Gioia table lamp shade and the Bomboloni cushion was an obvious choice. The result is strong, timeless and goes beyond fashion. It’s a Palm Springs-like world that I really like!
Could you tell us a bit more about it?
I think the philosophy was really about merging our two worlds of the chic Parisian furniture line with the Italian exuberant joyful glamour that La DoubleJ represents and mashing it together in an Italian-french sandwich. (Laughs)
J.J. is the most Italian of Americans, and I like to reflect that spirit in the collection we’ve created together. The collection is Italian-French-American. It takes us back in time and has a 70s feel, but it also has a very David Lynch-like, slightly surreal vibe.
J.J. is the most Italian of Americans, and I like to reflect that spirit in our. It's Italian-French-American. It takes us back in time and has a 70s feel, but it also has a very David Lynch-like (...)
This isn’t the first time that The Socialite Family’s world of decoration has combined with that of a fashion label. So, Constance, why do you want this?
Fashion has always been a crazy source of inspiration since the foundation of The Socialite Family in 2013. The worlds merge and are not at all dissociated. Far from it! A piece of clothing is worn in a setting. People don’t dress the same way during the day as they do at night, or in Paris as they do in the countryside. I love decoration, which could also be viewed as a beautiful way of dressing, and the choice of materials in our collection is not insignificant.
Why did you choose to work on these four motifs in particular?
Well one of them (Big Blooms) is a totally bonkers, wacky print that is very emblematic of the highly charged patterns that we work with at La DoubleJ. And another print, Domino, the little geometric, I find is so great for my house. I use it actually on the chairs in my kitchen. I feel like it’s just a really successful print for upholstery. And then we wanted a more louder geometric that is wonderful for textiles, blankets and pillows, for example and then the last, Tapestry, is more of a romantic, whimsical print that just feels chic and sophisticated, so it’s a nice mix. Prints bring to you different personalities and depending on how you’re feeling what room you’re decorating, they can be great accent pieces.
What do these prints bring to The Socialite Family designs they are applied to?
These prints bring life to an interior, whether they’re floral, graphic or have a more oriental feel. The floral Big Blooms Rotondo sofa really stands out in a living room for people who are fond of strong, almost old-fashioned and yet wildly contemporary colours and patterns. I’m thinking of the kind of people who prefer to distinguish their decor with an element of surprise, using these colours and shapes, like the lampshade on the Gioia table lamp or the Libera chair in a total floral look.
Stand out from the crowd by not following decoration trends! Here we’re going against the grain and suggesting a powerful look that goes well with wood, metal, colours on a wall, lacquer, and antique furniture, too. What I like about it is the difference. The element of surprise. These prints catch the eye and make us feel good!
Well I always say that at La DoubleJ we work on this scale of maximalism so, if you’re a minimalist and your whole house is beige and cream great. You can just take a pillow and place it on your couch or bed. Then you could layer it up and have the pillow as well as the blanket. IF you already have a little bit of color in your house, then it might be fun to play with the lamp. If you’ve got yellow in your home or green or even white or beige it’s great to just throw in a punch of that print that we have in the Gioia lampshade. And then if you really want a statement piece you can go for the couch .And depending on what you have in your house. I mean we mixed that with prints that I already have in my house and it looked fabulous. It’s really about finding prints that have a joyful exchange and communication between one another.
Where can you find the La DoubleJ for The Socialite Family collaboration
Photography : Jeanne Perrotte – Text : Caroline Balvay @thesocialitefamily