They’re going down a storm in our pop-up shop at 30 rue du Vertbois. Bouquets of Thierry Féret’s dried flowers are selling like hot cakes. An enthusiasm that no longer needs to be demonstrated and is spreading from the local florists to specialists in the delivery of floral arrangements, which had only used fresh flowers up until now. Some have even made it their speciality. As is the case with Alexandra Sarrazin and her brand, Jeanne Paris. Like many before her, the designer had an out-dated image of dried flowers in her head. Dusty jumbles with a sickly smell, more like pot-pourri than a timeless work. However, one day everything changed. A revelation of shapes and colours that changed her life. As it turns out, Alexandra’s story is a bit like our own. Visually nourished by thousands of images and inspirations, our relationship to plants has changed. We’ve learnt to experiment. To take our time. Leaving flowers to dry, collecting branches when we’re out for a walk, gleaning things here and there that could perhaps be used as vases or ornaments. Our wanderings have resulted in things of simple beauty. The most important thing is to change them regularly so that you don’t get used to them.
Find bouquets of dried flowers of Thierry Féret at ephemeral boutique Vertbois x The Socialite Family: The Place to Get Inspired. 30, rue du Vertbois – 75003 Paris. Opening: Wednesday to Saturday, from 11h to 20h.