To celebrate Fashion Week in September 2020, The Socialite Family and Roseanna are combining their worlds for an unprecedented collection! Their communal voice will intermingle fashion and design based on three creations: the modular Rotondo sofa, the Carino cushions and the Ellisse bag. Three seventies-inspired models featuring a strong jacquard fabric. A leopard print from the archives of the Parisian ready-to-wear brand, which celebrates the spirit of Italian icon Gabriella Crespi in its new collection. Through this encounter between Constance Gennari and Anne-Fleur Broudehoux, in addition to the story of a friendship born out of creativeness, there is a mutual desire to showcase the personality and values of this extraordinary Milanese.
Due to our zero waste approach, the pieces from the “Please have a seat” capsule are available as limited editions and only via pre-order from 26 September to 08 November, 2020, with expected delivery in early February 2021.This is a virtuous initiative which was important to both our brands, and we thus committed ourselves to a “fairer” production process at our level where pieces will be made to order, without holding stock and therefore without there being any waste. It is a continuous CSR approach that we both continue to affirm and approve, so that we can produce a sustainable and quality product range day after day.
If you want to discover these pieces and get any of them, head to the shops – and the sites – of The Socialite Family (12 rue Saint Fiacre -Paris 2nd arrondissement) and Roseanna (5 rue Froissart – Paris 3rd arrondissement)
When my friend Anne-Fleur unveiled her collection inspired by Gabriella Crespi, I couldn't resist the urge to talk about it by re-appropriating a Roseanna leopard jacquard (...) Constance Gennari
Constance, Anne-Fleur: tell us about The Socialite Family x Roseanna collaboration
We’ve had fun combining our worlds in this collaboration. It pays homage to Gabriella Crespi. At Roseanna’s, just like at The Socialite Family, we offer a particular style of living that goes far beyond our respective specialities. It’s a world nourished by artistic references, textiles, furniture and architecture, and with a keen enthusiasm for good food and travel.
When Anne-Fleur presented me with her Autumn Winter 20 collection, designed as a homage to Gabriella Crespi, I couldn’t resist the idea of developing a project between her and us. Gabriella Crespi is a Milanese designer who died recently and who, in the 1970s, created “sculpted” furniture with a strong bias. Her favourite materials were brass, bronze and rattan. Now an icon, she also inspires fashion by embodying the spirit of a free, audacious and irreverent woman. So to capture a little bit of her style, I wanted to dress our Rotondo sofa in a Leopard jacquard print by Roseanna.
And about the link that exists at the heart of your respective brands between fashion and design
Our coming together around this project reflects the natural dialogue that exists between the worlds of fashion and design. We share a common sensitivity and curiosity with Constance. We attach importance to quality materials, colours and details without ever losing sight of our lives, which combine work and family. I think this is reflected in our collections.
Fashion and design are inseparable. The two worlds inspire each other; they intermingle and sometimes merge with each other! I always like to think about the person who evolves in a place. The choices they make, their reading, their style of clothing. Since the beginning, The Socialite Family has been inspired by fashion in its furniture collection through the search for tones, materials and patterns. Anne-Fleur is chic enough to offer strong prints in her collections. Roseanna is an inspiring brand that reminds me of the Italian women of my childhood. A mix of modernity and sophistication, touched with a certain nonchalance.
Why did you adopt this pre-order sales approach?
This position is in line with our CSR approach, and demonstrates our concern to align our practices with our ecological concerns.
We take the same ecological approach as Anne-Fleur, where production and manufacturing must be controlled as well as possible. Pre-ordering allows us to be as precise as possible and avoid waste. This is the first time we are going to offer this to our customers. At The Socialite Family, we are gradually transforming the entire production chain, in particular by working to source partners who have an eco-responsible approach, from design to packaging. This is a challenge that we are working towards achieving with my partner Marianne Gosset.
I like Gabriella Crespi's pragmatic approach when she creates her collections of functional, decorative and singular furniture. It's a joy to have the opportunity to meet these two worlds that are so dear to my heart (...) Anne-Fleur Broudehoux
What does Gabriella Crespi, the inspiration at the heart of this association, represent for you?
The starting point for the Roseanna Autumn Winter 20 collection was a trip to Milan, when I discovered the reconstruction of Gabriella Crespi’s flats with their stretched leopard-spot fabric walls. We then unravelled the threads of the idea and designed a wardrobe inspired by the singular style of this woman with her elegant and audacious character. A pragmatist whose functional creative approach captivated us! During a conversation with Constance – who knew this icon of Italian design better than anyone else – we realised that this was the perfect opportunity for a collaboration between The Socialite Family and Roseanna.
A fashion icon in the world of design. I love her free spirit, this Italian nonchalance, wildly elegant. I love the power of her creations and her animal inspirations which are still very modern today. And that’s what I found in the prints from Anne-Fleur’s collection this winter.
Why did you decide to combine your two worlds around this leopard motif?
We chose this top-quality jacquard, woven in Italy, quite spontaneously. Its animal pattern is subtle, the more pronounced and less uniform colour variations make it unique. We had worked on a ready-to-wear theme with this fabric in a previous collection. Reissuing this velvet for this project is a joy!
This Roseanna Leopard jacquard reminds me of Gabriella Crespi’s world. I wanted to put it on our Rotondo sofa, which has a very 1970’s feel. Its print and textures are astonishing. It has character and is less high-class than a leopard as we usually know it – which I also love terribly. But this one challenged me. It is all-enveloping and strong.
The Rotondo sofa, Carino cushion and Ellisse bag: how did you choose these three creations in particular?
I immediately liked the Rotondo, which can be put together just as you wish. It’s comfortable, very easy to assemble and you can remove the cover! Which is exactly what I like and expect from a sofa. It makes the centrepiece of a living room where you spend time with family and friends. The cushions add the finishing touch to the arrangement. The Ellisse bag is a charming high-quality accessory made in France. It’s a pretty and functional little pleasure. You can carry it on your shoulder or in your hand, on foot, on your bike or in any other form of transport. It’s the ideal size for getting out and about with the essentials!
Whose home can you imagine them in?
Mine to begin with!
I’m thinking of a creative person, full of humour and fantasy! An elegant, strong personality; someone who takes responsibility for her choices.
What advice would you give for integrating these pieces into a decorative scheme or, in the case of the bag, into a look?
The principle is to make these pieces your own! The sofa can fit into a minimal, almost bare space to warm it up, or, on the contrary, be an element that would fit into a more opulent space. As for the bag, it will go just as well with a simple outfit to give it a light twist, or with a more sophisticated outfit.
The Rotondo sofa in Leopard can be placed on both a beautiful wooden floor and waxed concrete. It dresses the space and allows you to temper it with other pieces. You can imagine it as a whole look but also as a finishing touch, with just a module or a chaise longue for a living room or a bedroom.
Where is it possible to buy this new collaboration?
Pre-order from 26 September to 8 November on The Socialite Family and Roseanna’s websites, as well as in our respective shops at 12 Rue Saint Fiacre (Paris 2nd) and 5 Rue Froissart (Paris 3rd arrondissement).
Photography: Thierry Lebraly – Text: Caroline Balvay @thesocialitefamily