Bologna is celebrating Dino Gavina until 1 October! The home city of the co-founder of Flos is very active in preserving the memory of this extraordinary producer and is organising “Scatto Libero” during its Design Week. A comprehensive exhibition that retraces Dino Gavina’s very first steps, from the tapestry workshop that he acquired just after the Second World War that we managed to find the vestiges of, through to his final adventure: Paradisoterrestre. Created at the end of the seventies, having predicted the revolutionary movements of 1968 with Ultramobile (his half-furniture, half-adventure range), the Paradisoterrestre company succeeded in breaking the boundaries between art and design. The opportunity for Dino Gavina, an incurable philanthropist, to turn the spotlight on his famous friends. Man Ray, Marcel Duchamp, Giacomo Balla and Kazuhide Takahama: many were the artists who designed furniture as art for Paradisoterrestre by applying the principles of ready-made pieces. Dino Gavina remained in the background and orchestrated the mass production, as he had learned from his meeting with Marcel Breuer, and thus demonstrated the cultural and aesthetic potential of the industry. An outlet for creatives that made their wildest dreams come true and enabled Dino Gavina to mark the design world forever. A mission perpetuated today by Gherardo Tonelli. This former sportsman is passionate about the master’s way of working and, although nothing had predestined him to safeguard a slice of Italian history, he is rolling out the collaborations and synergies of Paradisoterrestre on an international scale. A future that looks bright for the brand that is opening a gallery in Paris for spring 2018, the fruit of a close collaboration with the young designer Pierre Gonalons.
Scatto Libero, from 20 September to 1 October at Palazzo Pepoli Campogrande, 40124 Bologne. With the contribution of Paradisoterrestre.
Photography: Constance Gennari – Text: Caroline Balvay – Translation: Textmaster @thesocialitefamily
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