Aline Belda and her family have lived in this apartment for four years. Almost an eternity for someone more accustomed to living as an expatriate! Touching down briefly as she travelled across Asia – before settling in Japan for a few years – this specialist in the world of beauty loves being on the move. A change of scene at home as well as in life. With the arrival of a new child, it was time for a change to the decor! And, quite naturally, Aline has chosen to sell some of her flagship pieces on leboncoin. The most popular classified ad site in France is the ideal solution for this Parisienne to satisfy her craving for change. She admits that she is not particularly enamoured of flea markets, and while she is quite comfortable with the idea of reselling, she especially enjoys bargain hunting from her sofa! Aline defines leboncoin as a “gigantic e-shop coupled with an amazing search engine”, and has decided to put on sale objects as diverse as the iconic Eero Saarinen Tulip chairs currently enthroned in her dining room, a rattan cradle – evoking our fondest childhood memories – and even the smaller of the two Pipistrello lamp models designed by Gae Aulenti. This selection can already be found on a dedicated web page, similar to the one set up a few months ago by the journalist Alexandra Golovanoff.
Aline, can you tell us about yourself? What do you do for a living?
I work in the beauty industry. I am Marketing Director at L’Oréal. And I have worked at both Armani and Lancôme.
Tell us about your travels and your life as an expatriate.
I had the chance to live in Japan for nearly four years because of my work. What an incredible personal and professional experience! It’s an extraordinary country. So rich. I miss the quality of the food and the scenery terribly. Fortunately, I have to go back there quite frequently. Actually, I travel a lot. I love it. It motivates me, gives me a boost and opens my chakras.
Tell us the story of this apartment.
When I came back from Japan, I looked for an apartment in my old neighbourhood – Le Marais – above all, I didn’t want to live on the ninth floor, which I somewhat unfairly found neither cool nor cutting edge. And in the end, we’ve actually moved in at the top on the ninth floor! It’s a neighbourhood I’ve loved ever since I first discovered it. It’s full of delectable little grocery shops, new restaurants are opening all the time, and a lot of my friends have, like us, migrated to this area. In short, I love it!
How have you furnished it?
I wanted to bring a little bit of Tokyo back into my new Parisian life. I’ve accented my decoration with Japanese chairs, lamps, photographs and dishes. Pieces that I bought in Japan, although not in flea markets because that concept doesn’t really exist in Japan.
I particularly like the 60s and 70s, because they were also great years for fashion.
What were your main inspirations?
Asia, Japan and fashion are the things that inspire me the most. Like many of us, my travels, my readings (and e-readings) nourish me and help me make my choices.
Why did you decide to sell these few pieces on leboncoin?
After almost four years in this apartment and the arrival of a new child, I wanted a change.
How do you feel about leboncoin? How do you use it?
I never go to flea markets, I’m quite happy to be able to treasure hunt sitting on my sofa or in a taxi! Leboncoin is a fantastic search engine coupled with a gigantic e-shop. It’s a mixture that suits me very well indeed!
Do you have any tips to help us to find bargains online (or not)?
I go to leboncoin when I already have a pretty clear idea of what I’m looking for. Which makes it possible to find something I like very quickly! As for inspiration, I have lots to choose from: magazines, travel, Pinterest (a little bit but not too much) and The Socialite Family of course!
For the future, I want even more travelling!
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