Monoprix makes a strong impact once again with its latest collaboration and thus confirms its status as a trendsetter by seeking out the young designer brand Maison Château Rouge. In total, about thirty pieces breathe life into the world of a global lifestyle with joyful and colourful African influences. Behind this name, which evokes a well-known district in the 18th arrondissement of Paris, is Youssouf Fofana. Not yet 30 years old and he is full of ideas to showcase the dynamism and richness of this small Parisian Africa. At 40 bis in La Rue Myrha, his shop with its graphic aesthetics in the style of Malick Sidibé is a real eye-catcher. Mixed colours stand out against striking walls with stripes in yellow, green and black. We immediately think of wax, the flagship fabric that Maison Château Rouge has made its signature. The material, purchased in full rolls from local artisans, brings together basic cuts with a streetwear touch, the inspiration for which Youssouf Fofana says comes from his contact with the Parisians he sees around him in the street. We find this trend, the fruit of the encounter between two cultures, in the “little market” that Monoprix and Maison Château Rouge have designed for us. And not only for women, but for the whole family and – this is a first – for the house!
Discover the full interview of Youssouf Fofana here.