Loïc, Ophélie : can you tell us about yourselves?
I first came to Paris to study applied arts at the École Estienne and I stayed here. I started out in an advertising agency as artistic director and graphic designer until 2016 when our studio, BIMduo was born. Today we divide our time between our job as head of art in an advertising agency and our many projects for BIMduo.
Loïc and I are a bit like a meeting between North and South. I come from Marseille, and my background is more atypical. Studies in literature, a period in architecture, a specialisation in space and exhibition design and above all a meeting with Loïc in applied arts. First editor, and today, head of art, always with Loïc as a duo in the city and on stage. We were at school together, and since then we have shared more than one apartment! It was a small step from room-mate to married couple, and we took it in 2016.
How was BIMduo born?
We have always had a creative relationship that has only grown stronger over the years. We both wanted to work, to choose our projects and to enjoy doing them. The most exciting thing is knowing that yesterday we were on the stage of a festival like We Love Green, that today we are thinking about communications for a luxury multi-brand organisation and that tomorrow we have already been entrusted with the keys to an apartment to reinvent.
One evening to invent what our project would be tomorrow together, and now BIM! The studio was born.
If we had to ask you for a few words about the mindset, the vision, the BIMduo style?
BIMduo is an active and creative space where everything is possible with perhaps a guiding thread Each project is built around specific references. It ranges from 70’s pop illustrations to tattoos and vinyl covers.
For each project, we tell a different story. Through humour, colour, poetic graphics, fashion, cinema and musical influences when it comes to creating a set, setting a scene or inventing an interior.
A project or a collaboration that has made an impression on you?
Apiéceur, without hesitation! A brand created by Camille, a highly talented tailor. I fell head over heels for her creations. It was a first for us to produce a limited edition textile design. We can’t wait to show it off!
Swallow’s Tail, a duo of Polish designers. I love their furniture, their use of wood with clean lines. We designed tag labels for them. They designed a table inspired by boats that fits perfectly into the space.
How do you work together? Do you each have a specialisation?
It’s hard to say. We complement each other really. If it’s not me touching up a line, it’s Ophélie who is changing a colour. In the end it’s hard to say who did what!
We discuss things a lot, at all stages. If we really had to apportion the tasks, Loïc constructs the drawing, and I design the space and the colours. Generally, when we agree and are excited, that’s when we know is that we are going in the right direction. We only stop when we are both satisfied.
Do you have an artistic period or trend that particularly inspires you?
An inspiration? I’d say the cinema.
That’s true! For us, films are a synthesis that combines a vision, a palette, music, lights and particular atmospheres.
Tell us about this place, how long have you lived here? What have you changed?
We moved into this apartment in May, and the living area was opened up by an architect. We wanted a place that reflects light, a place to live with special attention paid to textiles, materials. We have defined the spaces with straightforward colours and chosen objects with a history that bring this workshop atmosphere to life and accentuate it.
We fell in love with the neighbourhood and the apartment. Vertbois is a small village in the centre of Paris, there is a particular atmosphere which reminds me a little of Marseille with its terraces at the end of the street. Here there are very few cars and it’s a truly gentle way of life. We wanted a warm place with colours borrowed from Tuscany in the living room. These are enhanced with a touch of Klein blue. For the bedroom, we took inspiration from the film In the Mood for Love by using dark colours, and a wallpaper like a fabric with rich, glowing patterns.
Is there a piece or object you are particularly proud of?
Blomkal‘s Louison bed. I think that of all the objects I’ve found, it’s the only one that has made Ophélie jealous of me. That was a real victory!
The Pistillino wall lamp in the dining room. A real find at a garage sale. It was cheaper than a cinema ticket, and it gives a waterfall of light by reflecting in the mirror.
What about the one you’re dreaming of?
An E 1027 table by Eileen Gray, a timeless classic.
A terrace with an English garden atmosphere.
Let’s talk colours. What are the ones you have in mind right now?
A very natural palette. Earth colours, brown, ochre.
And for me, it’s shades that harmonise with your colours, clay greens and bright yellows.
What projects do you have in the pipeline?
Transforming an open-space area into several workspaces with defined functions, from the rest area to the meeting room. This time we are working with signage and graphic design.
Rethinking an apartment in the South. This is a project that is really close to our hearts. In the future we would like to have other challenges like this one, why not a restaurant, a hotel… we’ll see!
Photography & Text: Eve Campestrini – Translation: TextMaster @thesocialitefamily