La Villa Rose, Hybrid Emulations

La Villa Rose. An evocative name for a concept just as suggestive, in the neighbourhood we call the New Athens, in the heart of the 9th arrondissement of Paris. Séverine Redon was the one who had the idea of these 150 metres town house. She is running the agency Artdicted she founded 10 years ago and, as she loves mixing, she wanted to give life to a sentence from the book A Moveable Feast, by Hemingway: “It was like one of the best rooms in the finest museum except there was a big fireplace and it was warm and comfortable and they gave you good things to eat and tea and natural distilled liqueurs”. It’s a success. After Le Cœur, created with Maroussia Rebecq in 2014, now La Villa Rose is going to set the tone. In order to do this, several good fairies bent over the cradle of the last-born. Mathias Kiss, whose hallmark is on the stairs, Mathilde Jonquière, a skilled mosaicist, but also Gilbert Kann, who selected the furniture, and Victoria Wilmotte – we are going to discover her bar in May. These talents did not keep Séverine Redon waiting. The instigator started writing the story of La Villa Rose carried by an unfailing enthusiasm. A green break made by Debeaulieu couldn’t suit more “Une promesse de paradis”, first exhibition of floral sculptures by Giacomo Balla. Futuristic hallucinations which are still only the presages of a hybrid show that tends to keep us on tenterhooks for a long time. Next great moments: the culinary portraits by Marie Chemorin, a sort of taste and stage improvisations which invite words at the table. An open place you must visit. La Villa Rose gathers talents from everywhere and their energies radiate there. We leave the place light-hearted and with a lot of memories.

La Villa Rose, 84, rue d’Amsterdam – 75 009 Paris. Visits by appointment at the 01 40 22 12 92, from Monday to Friday.

Entrée devanture porte Paris La Villa Rose

Chaise Superleggera Gio Ponti Paris La Villa Rose

Salon Chaises Superleggera Gio Ponti La Villa Rose Paris

Plante Giacomo Balla en inox brossé Salon Paris La Villa Rose

Séverine, what has your career path been?

Séverine

To sum up, my career has always been in communication and events. The agency Artdicted, which I founded 10 years ago, mixes the pleasure I have to work with artists and creative people and the pleasure of creating experiences. Events enable people to meet others and to create bounds. Places are great tools to carry messages, value creative people, whether we talk about Cœur, created with Maroussia Rebecq in 2014, or the Villa Rose, more recently.

Could you briefly define the concept of the Villa Rose?

Séverine

The Villa Rose tends to be a place to live and meet people, a house to gather the people I love and admire for their talents and energies. A sentence from A Moveable Feast by Hemingway sums up what I’d like to manage to create: “It was like one of the best rooms in the finest museum except there was a big fireplace and it was warm and comfortable and they gave you good things to eat and tea and natural distilled liqueurs”.

Plante Giacomo Balla en inox brossé Paris La Villa Rose

Plante Giacomo Balla Salon La Villa Rose Paris

Sculpture Ananas Céramique La Villa Rose Paris

Signature Mathias Kiss Attilalou La Villa Rose Paris

Club anglais Sous-sol La Villa Rose Paris

How did you convince the different participants of this project to take part in it?

Séverine

I’m very lucky: they all spontaneously said yes, I didn’t need to convince them and I’m very happy of it.

Is there an object you particularly love or dream of?

Séverine

I like the idea that interior design can evolve with time, encounters and spaces. That walls, still unexplored, can be explored if that’s what we want. I like the fact objects can communicate, that Guy Yanai’s painting live with Pierre’s garden, that the stairs suddenly turned into an object thanks to Mathias’s strokes, that Victoria’s bar stainless steel can reflect the sunbeams… And I really love the idea of these walls, still open for new artistic encounters.

Can we get an object from your place? How is it open to the public?

Séverine

Yes! There are now objects designed by the artist Giacomo Balla. They are great wood sculptures made in the 20s and remade in stainless steel in the 60s/70s by Dino Gavina. We show them from Monday to Friday if you take an appointment. They are in our garden and inaugurate the series of “Rendezvous” by Gilbert Kann, an auctioneer expert in furniture from the XXth and XXIth century.

Salon Jardin d'hiver Plantes Giacomo Balla Fleurs Debeaulieu La Villa Rose Paris

Plante Giacomo Balla Détail Paris La Villa Rose

Photography : Constance Gennari – Text : Caroline Balvay @thesocialitefamily

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