On the occasion of Paris Design Week and as part of the “Home Good Home” event, The Socialite Family and Le BHV Marais are teaming up to promote an eco-friendly home! The department store’s (very) special guest, Constance Gennari – founder and artistic director of The Socialite Family – had carte blanche to design an eco-friendly designer apartment that combined items from all the departments in this Parisian shopping mecca. The result was a unique 130m² space on the ground floor that strongly affirms the desire to feel good in your own home, and where every element complies with the criteria from the Go for Good label. This label was created by the Galeries Lafayette group to favour transparent proposals with the least impact on the environment, and that support local production or contribute to social development.
We designed this reassuring location, full of soul, memories and emotions, as a logical continuation of the direction our brand has taken, towards furniture that can be passed down from generation to generation, using high-quality materials from locally-based factories and artisans, cutting out the middle man. We made these commitments on day one, and we haven’t stopped building on them since.
The apartment is alive! And its contrasting setting – an ode to mixing and mingling and happy encounters – is dotted with details that catch the eye, oscillating between rich, vibrant colourfulness, and patinated furniture and accessories with the invaluable help of Selency, as well as collections of objects and designer classics from yesteryear and today that we are particularly fond of.The space we have created as part of the Home Good Home event is a long way from radical minimalism. It’s a space that affirms more than ever that we all need to rethink how we treat decor as consumers whenever we redesign our interiors. Through a selection of rooms combining the very distinctive style of The Socialite Family and the Go For Good values, come and seek some real inspiration and redesign your interior with more virtuous products. An eco-friendly start to the autumn which continues on the 4th floor of the department store thanks to a permanent The Socialite Family store of 70 m2, and from 8 September with a new collection including certain items that are already available in advance, exclusively at Le BHV MARAIS.
Home Good Home, The Socialite Family apartment for more eco-friendly design. From 26 August to 30 September, on the ground floor of Le BHV Marais, 52 rue de Rivoli – Paris 4th arrondissement. Open: Mondays to Saturdays from 11 a.m. to 8 p.m., and Sundays from 11 a.m. to 7 p.m.
I wanted to create a primarily family apartment for a couple with children. It would be a place that told a comforting, vibrant, welcoming story with Go For Good values stamped all over it.
A permanent boutique and a 130 m2 apartment that opens from 26 August to 30 September to celebrate the Home Good Home event, a new collection which you can preview exclusively in the department store. So what is the history between The Socialite Family and Le BHV MARAIS?
It all started during lockdown when I received a phone call from Le BHV MARAIS offering to showcase French expertise through the design of a Parisian apartment. I’ve always thought that you should design your home with a certain philosophy in mind – where sustainability and a generous approach are key – so I instantly said yes. Yes to this project allowing me to mix the universes of all the brands present at BHV MARAIS with a selection of furniture and antique objects. So new, but also old. A mix that creates a unique and strong place!
What values do The Socialite Family and Le BHV MARAIS have in common? Which reflect you the most?
Le BHV MARAIS is eco-aware, something they started with the fashion-oriented Go for Good label, and which is the same value that we hold dear at the Socialite Family. These days things are changing and consumer mentalities are as well. We buy responsibly. Knowing where things come from is so important! At The Socialite Family’s design studio, we think about nothing else. From the very beginning, we have worked in short supply chains with our manufacturers in France, Italy and Portugal and we want to start a real eco-design revolution. From shopping bags to the box things come in, as well as the wood we use for our furniture… I could go on and on! It’s a long-winded approach but the process has been applied to our whole production chain. We ultimately only want to produce eco-friendly items.
Tell us more about creating the Home Good Home apartment.
As part of the Home Good Home event at BHV MARAIS, I wanted to create a primarily family apartment for a couple with children. It would be a place that told a comforting, vibrant, welcoming story with Go For Good values stamped all over it. To bring this about, I teamed the bewitching colours from The Socialite Family palette for Mériguet-Carrère Paris on the walls with plants, trinkets, and family furniture as well as vintage accessories from Selency, plus a stylish selection of the very best Le BHV Marais has to offer. Like the Pierre Paulin desk from Ligne Roset, some iconic items from Vitra, a few pieces from the Scandinavian brand Ferm Living as well as a few other names, including Cinna and AM.PM to cite just a few.
Round cushions are so now! Back in favour in some of the most beautiful interiors this September, these soft cushions with their sensuous shape are available in a myriad of different varieties – and can be used in endless different ways. These velvet cushions are certainly going all out. Perfect colours for the autumn/winter season, when we all want to kit out our chairs and sofas. In bright solid colours, The Socialite Family’s round cushions are already a classic – we can’t get enough of them.
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What inspired you most when creating it?
The general feel is a blend of Milanese and Parisian style in the materials choice, such as marble, brass and the finishing details, such as the lacquered black plinth, the light switches, the colour of the joints or the ribbed glass. I like the idea of feeling all the warmth of Italy, with all its contrasts and contradictions. I also really enjoyed mixing up the eras! You can also see a few Haussmanian traits in the French elegance of this apartment. I wanted people to feel at home there and to leave feeling like they wanted a change, a revamp and also I wanted to inspire them to take more risks with their decor!
If you had to define the space’s overall ambiance in just three words, what would they be?
In three words (or almost three): generousness, familial, personal and ideal!
Do you have a favourite room (bedroom, living room or other)?And are there any details you’re particularly fond of?
I love the bedrooms. The nursery with its contrasting colours, its Pierre Frey wallpaper and warm graphic style in opposition to the mustard-coloured carpet. And the parents’ bedroom where you just want to lounge on the vintage daybed before working at the Pierre Paulin desk.
Creations from The Socialite Family’s upcoming new collection are on show there exclusively before their official release on the brand’s online shop on 8 September. Do you have a favourite?
This space features a selection of brands from all of the departments of the Le BHV Marais combined, but we are also exclusively showcasing in it two new modules for The Socialite Family’s Rotondo sofa: a corner unit and a footstool unit. We’re very proud of this generously proportioned, family-oriented 70s-inspired piece which has removable covers as well as being modular so you can create your own dream furniture based on your needs. Also, with modular, adjustable furniture, our seat adapts and can be finished off gradually!
Where can we see The Socialite Family by the end of the year?
The Socialite Family is also working on some large projects. We are currently finishing the decor for The Bureau’s co-working site, which is opening at 17, rue Monsigny (Paris – 75002) and designed by the architect Franklin Azzi, who received the designer of the year award. We’re extremely pleased to have been part of creating this highly elegant location right in the heart of Paris by selecting and installing all the wall decor as well as the furniture, the lighting and the vintage pieces, etc.! More generally, we really want to develop the B2B side of The Socialite Family further by working hand in hand with architects on really great projects. It’s really exhilarating!
I like the idea of feeling all the warmth of Italy (...) I also really enjoyed mixing up the eras! You can also see a few Haussmanian traits in the French elegance of this apartment.
Photography: Valerio Geraci – Text: Caroline Balvay @thesocialitefamily