Hortense Giraud, the founder of MyBarrio, is in her element in Barcelona. The Catalan capital has transformed this former fashion buyer into a talent-spotting magpie, gathering treasures from her encounters and adventures in this sparkling city. Finding herself in such a spellbinding place she wanted to find a way to harness and showcase its creative energy. So MyBarrio was born and became her second life. Not simply a design label, it’s also a wide-reaching online community, as well as a firmly-rooted offline platform, for design lovers with chiming philosophies. With the mission to “hunt out unique design and lifestyle treasures” in this wondrous city, MyBarrio has quickly established a recognisable identity. For Hortense the selection criteria are simple: all projects must have a link with the city, and the products must be locally made. Ultimately what’s most important for her, in an ever-expanding and impersonal digital age, is a return to the community values of sharing and closeness. So she does all in her power to extract the artistic essence of this enchanting capital and make it accessible to everyone. This is a city that’s stylish, sunny, well-connected, it’s traditional and yet modern all at once, but at its core, Barcelona is electric with creative spirit. The recent opening of the 18th private members club Soho House Barcelona was a true reflection of all this. It was at this mysterious, exclusive venue that MyBarrio’s Vol.4 pop-up was held last May. It was also here that Hortense told The Socialite Family all about her future projects. We couldn’t have dreamt of a more magical setting…
Click here to read about MyBarrio and its Vol.5 pop-up taking place at the Red Fish, on June 24th and 25th.
Photography: Constance Gennari – Text: Caroline Balvay @thesocialitefamily
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