J.J. Martin, the most Italian of Americans, invites us into her new apartment for the release of the collaboration between our two companies: La DoubleJ for The Socialite Family! An interior located in a neo-Gothic building in Milan that dates from the 1910s, which the founder of the ready-to-wear and homeware brand that bears her initials can boast of having unearthed by dint of scouring the map of her city. Here, within these historic walls, the former journalist combines her love of colour and pattern more than she ever has before. Superimposed prints and materials leave no room for doubt; this designer who has adopted Milan as her home is no fan of empty spaces. “In fact, my home doesn’t even have one single white wall!” she eventually concludes. Instead, this enthusiastic maximalist is guided by a fundamental principle of profusion and exuberant ornamentation, and has put together an eclectic setting full of vibrant energy where the fantastic is never far away. Although the entrepreneur’s creations are inspired by stylish Italian women, the works of the Renaissance and religious architecture, the outline of this apartment owes its rhythm to a dreamy and exotic imagination. “My dining room (…) is based on my various trips to Bali, and the bedroom is a homage to Ancient Egypt, with the Book of the Dead hanging over my bed,” she laughs. Timeless and magical without sacrificing chic, this attractive lair now displays – beautifully balanced – some exuberant pieces from our new collection. The result of a new story, written with Constance Gennari, founder and artistic director of The Socialite Family.
Photography : Jeanne Perrotte – Text : Juliette Bruneau @thesocialitefamily
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