Pavillon Southway: an artistic project with a strong identity that showcases the South. A collector’s house with an unclassifiable aesthetic style and a highly creative production conceived by Emmanuelle Luciani, exhibition curator and artist from the city of Marseille. A successful cultural challenge taken up by this enthusiast of arte povera and medieval art. An art historian with an impressive background who was able to rally to her cause Élie Chich, one of her former students who is now her right-hand man. Two souls linked by a shared passion: for the history of art and, more particularly, for the Arts & Crafts. Eager to bring art to life “outside the capital cities and the industrial north”, the duo questions the intimate relationship between decoration and art in this house in the Mazargues district. A remarkable place whose generous spaces welcome the creations of artists with, according to the exhibitions, a “sensitivity to savoir-faire and history”. The reconciliation of “art and craft, artistic practice and decoration” in a place where the designer has total freedom. A vision of cross-disciplinary creativity, mixing high and low shared by the two collaborators who are keen to develop this hybrid space which is an art gallery, a workshop and also houses a guest room, and where experts and neophytes of all ages gather. Experienced collectors or the simply inquisitive, eager to discover total art and domestic achievements. Creations that embrace the unique atmosphere of this 19th-century building with its enchanting decorative details. So many preciously preserved memories for an explosive encounter between “the south of France and the American suburb“.
Pavillon Southway. 433 Boulevard Michelet, Marseille – 13009. Reservation by e-mail to firstname.lastname@example.org. Visit the exhibitions by appointment from Monday to Friday, from 14:00 to 17:00. Admission €5.
Emmanuelle, Elie: can you introduce yourselves?
My name’s Emmanuelle Luciani. I’ve been an independent curator for 9 years, and I am the founder of Southway Studio.
My name’s Élie Chich and I’m Emmanuelle’s right-hand person. I’ve assisted her with all her projects for the past two years.
Can you tell us about your background?
Equipping the Pavilion, organising exhibitions there, is also a way of reconciling art and crafts, artistic practice and decoration.
Does it inspire you to create?
I want to continue to carry out ever greater and more interesting projects for our exhibitions around the world, our collectors and private sponsors. We are going to develop this hybrid place, between an exhibition and production area and a living space, with the room to rent.
The artists who revolve around the studio, or with whom we collaborate, all have a sensitivity to know-how and history, as well as to pop culture.
Photographies : Valerio Geraci – Text : Caroline Balvay @thesocialitefamily