For several years now, the 70’s trend has been coming back, in fashion and in design. The Socialite Family seizes the opportunity to...
Our first meeting with Béatrice Laval was photographical. Revealed through an interview on The Socialite Family, her apartment overflew with her creations. Le Monde Sauvage’s ones. The artistic director has been running this family brand created in 1970 for five years and she kept its coloured and nomadic soul inspired from trips. A strong DNA, pioneer in the world of “ethnic” decoration that had immediately seduced us. We like original personalities at The Socialite Family. So we naturally – and with a lot of joy – decided to mingle our two worlds in a concrete way. Through a collaboration. The collection The Socialite Family x Le Monde Sauvage took time. And we are very proud to reveal it to you today because it concerns a particular field. Family. Our six creations The Socialite Family x Le Monde Sauvage are full of a graphic spirit but also a freedom in the forms. Wallpaper, daybed, bolster, mattresses and unavoidable cushion covers: they are all adapted to the world of children but also to the world of adults, not less extravagant. Both if you have fun piling up their colours and if you choose to display individually their materials, the designs The Socialite Family x Le Monde Sauvage are surprising. A visual cacophony we all wanted. Béatrice Laval and Constance Gennari tell you more about it in this crossed interview.
Béatrice, Constance, how did you two meet?
During a The Socialite Family shooting, in a sunny day which brought a lot of projects.
I met Béatrice when I went to shoot her place for The Socialite Family. We spent half a day together and she told me her story, from her three children to her life as a businesswoman. Her apartment looks like her and she designed every room, from the choice of the print to the colours. Béatrice is perfectionist.
What do you particularly like in the other one’s world?
Béatrice firmly took over the family business and she brings freshness while preserving the spirit of the brand, a pioneer in its spirit and “ethnic” style since the ‘70s. The prints she develops are strong and astonishing. There is a real work on the material, which changes at every season.
Constance has a unique look. We immediately see on the pictures she took that she is the one who shot. Constance’s look on the united modern family, who travels and moves, is very inspiring. We share a taste for strong and personal universes, away from any convention.
How did you get the idea of working together?
Quite naturally, by talking about her creations.
Our two worlds echo each other. I admire Constance’s work, so it was obvious to me.
What’s the story behind this collection?
Thanks to the collaboration The Socialite Family and Le Monde Sauvage, the world of childhood gets into Le Monde Sauvage. Children live in the living room, with a place just for themselves, with objects adapted to their heights. This little place also corresponds to our ambitions in terms of atmospheres. The Socialite Family restyles the mix of the emblematic colours and patterns of Le Monde Sauvage.
The story of this collection is also a bit The Socialite Family’s one, that is to say families and their new codes. When you work and have children, you don’t have a lot of time to be with them, whether on the morning or the evening. So the living rooms get bigger and we all want to have our own space. All this collection started with this premise: get the children’s furniture into the living room.
What’s its spirit?
A strong commitment to fine materials, a bohemian urban spirit, references to trips, etc.
It’s a collection with a free spirit! Where we dare prints, colours and black and white style. The idea is to have all objects of the collection together, but they are also very beautiful on their own. The red and white striped mattress can be on its own, the bolsters can go on a bed or on a sofa. We designed everything so it could fit anywhere.
You must have had a lot of different inspirations. Can you tell us about the most important one?
The children and their creativity inspire us every day!
The desire of creating true pieces of furniture with true colours for children. When they sat on a sofa, their feet don’t touch the ground!
Can you tell us about the 6 creations The Socialite Family and Le Monde Sauvage? What are your favourite ones?
The Charpoi bed for children is surely the flagship product. Constance got the idea straightaway! It’s a space to relax, a sort of little sofa for the youngest you can put in your living room. We built the whole collection around this great desire of sweetness. Our senses of mums led us to fine materials: raw silk for the eiderdown and cushion, velvet for the bolster. The black wallpaper represents daring and elegance. As for me, I prefer the Petit Charpoi mattress, because it’s comfy and can welcome friends on Wednesdays!
This collection is composed of a black and white strapped metal daybed, on which we put a red and white striped mattress and a two-coloured mustard printed eiderdown, that we associate to rectangular cushions and two green silk velvet bolsters. If I had to choose, I would say the mattress or the mustard eiderdown. Oh, and the bolsters are also incredibly sweet!
Why did you choose this scenography to display them?
Scenography is a true, lively place where the children have their natural playground. From the reading of a book to dolls, everyone is going to find one’s place in the living room, which extends to let some space for children.
It completely conveyed the idea of the collection and we had two adorable models.
In interior design, is the world of children often transposable to the world of adults?
Yes, we can say so!
Still not enough. “A child is a person”, but it seems like we are still shutting them in a childish world!
What would you advise us so we could have this collection in our homes?
To let your imagination go and play with prints. The idea is to mismatch or associate indefinitely. The wallpaper can be dissociated from the whole and be in an entrance or in a toilet, and the daybed can also live outside, on a terrace. As for the mattress and eiderdown, we can pile them up as much as we want, on the floor, inside and outside. The idea of this collection is to have associations of moving objects, which will follow the children and their desires.
Keep the common thread of colour. No need for total look, dare disassemble and mix! And adults can use them too!
Photographies : Constance Gennari – Textes : Caroline Balvay @thesocialitefamily