An unmissable end of summer event, Paris Design Week, returns for this eleventh edition in 2021 at the end of year that has really put the cultural sector to the test. Months of uncertainty have in no way dulled the inspiration and creativity of emerging talents, prestigious companies and museums. Quite the opposite, in fact! Strengthened by this return – to what we would like to call normality – the exhibitors at this design week are bringing their vision of tomorrow’s world to life with benign designs that are just as respectful of the environment as they are of people. The theme of PDW – “Desirable Development” – also covered by the Maison & Objet show – initiates a new understanding of sustainable development with solutions and alternatives that are meant to be sensible and sustainable without sacrificing enthusiasm and joy. So many experimental and innovative places and The Socialite Family invites you to join them to explore four handpicked exhibition events among a list of 200 locations in Paris. An itinerary to follow with pleasure and curiosity from 9 to 18 September.
1. Installation by designer and decorator Pierre Gonalons in the gardens of the Hôtel de Sully. Entrance 5 Place des Vosges and 48 Rue Saint-Antoine (75004). 2. Paris Design Factory Week at Espace Commines, from 9 to 18 September. Access at 17 Rue Commines (75003). 3. Papier Mycète exhibition, by the designers Atelier Sumbiosis, Canel Averna, Laureline de Leeuw and Flora Langlois at Ateliers de Paris. Access at 30 Rue du Faubourg Saint-Antoine (75012). 4. The Socialite Family shop is expanding and unveiling its new premises on 9 September at 12 Rue Saint-Fiacre (75002).
1. Our wanderings take us first to the Hôtel de Sully. In the heart of the historic Marais district, not far from the fashionable Place des Vosges. In the orangery of this 17th-century residence – never before revealed to the general public – the designer and decorator Pierre Gonalons has taken up residence. In this hidden showcase, he unveils a unique interior design scheme in which his new ultra-contemporary creations – the fruit of his collaboration with, among others, the craftsmen and producers Craman Lagarde, Carrésol, Duvivier and Les Emaux de Longwy – interact with the historical heritage of Paris. For an encounter between design and architecture, set at the crossroads of time.
2. The Espace Commines is the second stop on this Parisian tour! Here, in this immaculate place where we had already been for the tenth edition of the Paris Design Week, the fresh, new faces in design have settled down to show off the fruits of their labours to the public. Committed, carefully-considered productions that open up a range of new perspectives thanks to new practices that constantly question the material. Guided by the desire to create and consume sustainably and mindful of their environmental impact, the creations from the new generation of designers are part of a virtuous circle of production. From bricks made from textile waste by FabBRICK, designed by architect Clarisse Merlet, to the eco-designed Repulp cups by designer Victoria Lièvre, to the biodegradable dyes from Gélotextile: the creations from the exhibitors at Espace Commines intrigue and amaze with their ingenuity. Inspiring!
3. It’s time for us to move away from the 4th arrondissement, cross the Place de la Bastille, and head towards the Ateliers de Paris, freshly renamed Bureau du Design, de la Mode et des Métiers d’Art. We are warmly welcomed by Tony Jouanneau – founder of Atelier Sumbiosis, the duo that won the Grand Prix du Jury of the Design Parade of the Villa Noailles 2021, Cécile Canel and Jacques Averna – represented here by Cécile – and Laureline de Leeuw, an object designer. Four creators with four unique artistic approaches share with us the Papier Mycète exhibition, which they have been working on together since last March. A collective action that puts eco-friendly materials in the spotlight! Captivated by Tony’s research into the world of living things, the group decided to experiment with an innovative material. It is made from a mixture of hemp, recycled technical paper scraps, and mycelium. An organic result which they have moulded into decorative wall objects. Columns, tiles, cornices: all desirable and alternative propositions. A “first draft” for this merry band – who met during their respective residencies – who also do us the honour of opening the doors of their respective workshops with modesty and humility. So many inspiring workspaces where we find their works alongside work in progress. Inspirational!
4. The last stop on our stroll – and by no means the least – is 12 Rue Saint-Fiacre, where our historic The Socialite Family shop can be found. We took advantage of the summer period to transform our intimate setting and are delighted to use the opportunity of this new design season to unveil our new look. Designed as a real 175 m2 Italian flat, our new space is now equipped with a living room, bedroom and dining room-kitchen area where you can find our design studio’s creations displayed. Designed by the Lizée.Hugo architectural agency, our new world honours the colour codes and warm materials that epitomise our brand identity. A fresh new look for our retail shop, which will is looking forward to welcoming the new Flash-back collection on 14 September.
Photography: Valerio Geraci – Text: Juliette Bruneau @thesocialitefamily
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