Everything always come in threes! After the success of its first adjoining locations in the 8th arrondissement of Paris, The Bureau has taken up residence between the Opéra and the Place de la Bourse “in the heart of a strategic, more central and more dynamic area(…) to appeal to other types of customers.” Laurent Geneslay’s eyes are shining when he talks about the 3,400 m2 of the new location that he has just unveiled. And we can easily see why. A pioneer of premium coworking spaces in France, The Bureau speaks to a vision of the French art of living and working. It’s a “Smart Way Of Working” (SWOW) which comes from the concept of the hospitality business and whose full meaning really hits you when you see these locations.
The Socialite Family’s B2B service has once again had the pleasure of supporting the locations embodying this concept – all of them conducive to creativity and innovation and where good food plays a central role – by sourcing the furniture and lighting and home accessories! Constance Gennari – founder and artistic director of The Socialite Family – therefore took real pride in composing the tailor-made decor, full of personal selections illustrated by a choice of books, wall art, photographs and the curation of rare and impressive creations such as the blown Murano glass chandelier by Osvaldo Borsani, majestically reigning over the living room. It was a long-term project that took months of non-stop work in order to bring out the very best of Franklin Azzi’s structure.Yes, it is indeed 2020’s Designer of Year who has stepped up to rehabilitate the two buildings – both of them now connected so that The Bureau has two entrances. These two entrances open into two distinct ambiances – rue Monsigny and rue du IV Septembre – and Azzi was responsible for the restructuring as well as the design of the interior fittings, which have different looks but that are united by an interior courtyard for a “Italian office” feel.
It was a real patchwork in terms of inspirations, between imagery taken from the seventies decor of American offices, and 1950s to 1960s design, as well as a colour and materials charter infused by the work of Oscar Niemeyer who has a presence here through pieces we have distressed or that are from our collection and gives a real sense of identity to the volumes. This clever blend of eras and registers, enhanced with finishing touches that were all specially chosen one by one, is a real signature of The Bureau’s hybrid spirit which we see revealed here in all its glory as we walk around this location. Spaces with “multiple characters so that you can work in different ways, such as with others or on your own, all supported by a solid service range.” So there is a restaurant, which is a common denominator for all The Bureau locations, but there is also a café, a sports centre and a whole range of personalised services for members. And what is the magic word that gives you access to the inner circle? A monthly subscription of at least three months. The ideal location for getting to know and appreciate others and – once you feel at home – to get working!
The Bureau, 25 rue du 4 Septembre & 17 rue Monsigny – 75002 Paris. Contact: www.thebureau.club/fr/contact. Phone: +33 (0)1 83 75 62 00.
Photography: Valerio Gerani – Text: Caroline Balvay @thesocialitefamily
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