Iracema Trevisan is an artist. Her talent knows no borders. She used to be the bass player of the electro-pop female band CSS, and she decided in 2011 to create Heart Heart Heart. It is a brand of beautiful silk scarves thought as real objects, thanks to her precise sense of beauty. Iracema has been immersed into the artistic community since forever. She grew up in Brazil, so her inspirations are the local and tropical fauna and flora and she gets the colours that evokes her country. She arrived to France to learn the French crafts and the secret of its excellence, and she finally extended her stay indefinitely. Behind this decision, there was Nicolas Godin, a half of the band Air, with whom she now lives. This duo works and causes a few sparks to fly. For him, she made the sleeve of the album “Contrepoint”, between pop art and surrealism. It is a collaboration that eclipses others. The creator photographes and makes collages. She learned to master this art perfectly. It is reflected in her astonishing prints. With them, it is easier to try and to express yourself. She loves what’s absurd and casual, and she sees it as a form of freedom. Heart Heart Heart’s scarves talk, play, make fun of everything, and above all tell stories. Wearing them is entering the exotic and shimmering world specific to the Brazilian culture. But it is also experiencing reliefs, 3D effects and well-thought details. It is a microcosm we must show proudly, to our neck or wrist.
Discover Heart Heart Heart universe here.
Ira, how would you describe your style?
I dream of simplicity. It is not always the case, because I am able to fall in love with very strange pieces sometimes, even though I always want classic. I grew up in the 1990’s and I thing we never get rid of this will to be a little normal and to go unnoticed.
What is Heart Heart Heart for you?
It is a dreamlike space, and accessories that can be surreal in their content, without being overwhelming in their form.
Where do you find your inspiration?
These times, I find my inspiration especially in the people around me. It could also be in an artist. Sometimes it is even in them as people more than one of their pieces of work. In general, my inspirations are diverse: I am open-minded!
What is your background in the fashion world?
I have worked with Alexandre Herchcovitch in São Paulo for a long time. He trained me! Since I got in Paris, I have focused on textile drawing, and I have been able to work with different brands, which gave me a rather broad vision.
Why did you choose the scarf?
It is one of my favourite accessories. I love the story teller side of a traditional silk scarf, and the way it is a comforter…
How do you want to develop your brand?
I want Heart Heart Heart to become a lifestyle brand someday. Since the beginning, I have been thinking about creating paper walls. It will happen someday! Well, I hope so.
Who is the target of your brand?
It is hard to define, but normally, the target is women who like colours and people who are looking for unique pieces.
Which scarf is your favourite?
I would say one of the series 5, which is in silk, purple and black with knives on it. I never leave it!
Is there an icon who inspires you?
Joan Didion and Lina Bo Bardi.
Is there a restaurant, a museum that you like in Paris?
In order to get inspiration, I often go to the Musée d’Orsay. It is one of my favourite places in Paris. Kunitoraya and Coistot Vino in Passage des Panoramas are restaurants I love in Paris.
Credits : Constance Gennari @thesocialitefamily