Arthur Laeuffer may be “only” 32 years old, but he has an overwhelming desire to create, and above all to share, what motivates him:...
Charlotte Husson has come a long way. Fashion designer of tremendous talent, she collaborated with young Parisian designers when she learnt she had ovarian cancer. The world she knew was crumbling apart and the nightmare began. Not even thirty, Charlotte, went back and forth between the chemo sessions and the operations of which she experienced more than she could count on the fingers of her hand. She struggled against this disease for two years and it was during this terrible ordeal Charlotte began to chronicle her story and give advice to women about beauty via her blog, Mister K Fighting Kit. As she tells stories with illustrations, the blog is growing continuously, so much so, Charlotte created her fighting kit to help combat the disease. The care kit is composed of soothing beauty products recommended by Charlotte. Alone and advanced in its production by participatory KissKissBankBank, the venture is a masterful one for this young women who continues to be afraid of nothing and is living her life to the fullest.
Charlotte, you’re the first to have thought of this concept of care kits, how did you conceive this great idea ?
Af year ago, a few months after the announcement of my remission, I created my blog Mister K Fighting Kit to share my tricks, my story and interview other cancer fighters enduring the struggle against Mister K (Cancer). My idea was to tell the tale but in a light tone about the terror one encounters, because I think that if we’re able to talk about it with grace it makes us stronger. There is no point in remembering how horrid the battle is, it doesn’t help to move forward. Between the posts and comments by readers that were of such benevolence I’ve realised just how much we all have the same futile needs about dignity and beauty. That futility also helps us hold on to life and energise us daily. I realised also, how much people were misinformed about what actually existed. Then the idea of actually making something out of the blog almost appeared obvious to me. I imagined four illustrated kits that could somehow have the power to help forget about the disease. These boxes are in similar vein to the beauty boxes around right now, but by opening it you discover specialised and tailored products without any stigma of cancer involved.
What was your approach when partnering with brands?
Luckily, the partners immediately liked the idea and they trusted me. But we knew it would be tough and nervy to convince others, while remaining in high spirits, because I am alone in my business and faced some highly structured companies with a lot of constraints and a slower management of time than mine. I admit that it was pretty stressful. But I think the values I’m defending are so legitimate that there is very little anyone can do to dissuade me from my objective.
With your partners, what was your selection criteria?
The products included are only the ones I tested during my treatments and found contentment with. Within each box is a very big part of me, my fight and is kind of a tribute to the brands that were my companions during the battle. The components of these brands are very specific, very mild and carefully selected to ensure suitability.
Will you be developing other kits and possibly create another line?
Yes I have lots of ideas for other highly targeted kits and adaptations. I hope these ideas can reach the light of day soon, as it really is the logical continuation of the first four kits which will be available to purchase in January and to pre-order now on KissKissBankBank.