Be-pôles, Visual Identity Star

This week I would like to introduce you to the talented Antoine Ricardou! He is the founder of the Be-pôles agency, THE reference for style guides and visual identities. Antoine has a flawless eye and a natural elegance. The agency has a branch in New York and a headquarter in Paris. This all-rounder never rests. Moving from one world to another, shown by the visual identity of the Merci concept store, as well as Petit Bateau and Isabel Marant, he is also the man behind a series of day-to-day objects: the famous kraft paper bag, the portraits of cities from Naples to Rio, and a whole heap of other indispensable curiosities. Antoine Ricardou has a marvelous talent for finding the right twist between a typography and a tag-line! For example, wrapping a simple product in fine tissue to make it into a highly-desirable object. I went and visited him on top of the Parisian rooftops. Perhaps that’s where he finds his inspiration?