Family
A Parisian Christmas, with family, with Audrey Poux, in the 7th arrondissement
At
Audrey and Maximilien Poux, Attilio, 16, Romy, 14, and Cosimo, 4
How calm and upscale Boulevard Raspail seems… Yet behind its serious façades, just steps from Le Bon Marché, lies a lively apartment where laughter overflows and joy is created at every moment. Audrey Poux has designed a large, bright, and welcoming family space, where every object tells a story. Trained with prestigious watchmaking houses and in the fashion press across Paris, New York, and London, she has made storytelling her profession: putting words to worlds, conveying emotions and details. With Max and their three children, she follows precise and happy rituals, like those small Christmases celebrated as a family of five, with a fireplace, salmon, fish eggs, and sometimes raclette, before gathering with the extended family around elegant tables. Last year, around the Charlotte Perriand coffee table they adore for its imperfect lines, they celebrated the holidays with a picnic. At the Poux household, Santa comes on Fridays, while Cosimo is at school, so the child can enjoy his thousands of toys before the whole family heads to Ramatuelle, their Southern retreat, signaling the start of the holidays. Between Paris and the Mediterranean, Audrey Poux has created a very personal way of life—colorful and free.
Location
Paris
Author
Anne-Laure Griveau
Photos and videos
Valerio Geraci
Vintage lamp
TSF
So, who lives in this apartment?
Audrey
I live here with my husband, Max, and our three children: Attilio, 16, Romy, 14, and Cosimo, 4, our little surprise gift! We’ve been together for twenty-five years and married since 2005 — already an old couple. Max works in finance, and to follow his career, we’ve moved 13 times. First New York, then London, before coming back to Paris and having our first child.
As for me, I grew up in the Oise region, really in the middle of the forest. I always wanted to write, to be a journalist. Unfortunately, even though I spoke good English, it wasn’t possible for me to work as a writer in English-speaking countries. I then found a position in the watchmaking industry, within the Richemont group, where I was marketing director for many years.
TSF
Thirteen moves… how do you make a place your own?
Audrey
In New York, we were 20 years old and repainted everything: windows, cupboards, walls. We’ve always loved color. And whenever we move… by the first evening, the four walls are repainted and the curtains are up! I’ve had a khaki bedroom, black doors, a burgundy entryway — it was the Farrow & Ball period! We always hung things on the walls, a mix of personal photos and flea-market finds. That’s what we did here too, especially in the hallway. I’ve never been able to stand “passage spaces”; a place has to feel alive. Even when we thought we’d stay somewhere only briefly, we always behaved as though we were settling in for twenty years.
TSF
Then came the return to Paris…
Audrey
When Max was transferred to Paris, I left my job to follow him. I suddenly had to rebuild everything and told myself, “This is the moment to try. I have nothing to lose.” Since I knew the watchmaking world well, I started writing for Montres Magazine. Then I expanded: jewelry, menswear, children, weddings, women… I became a freelance writer and now I produce content for brands. I’ve been freelance for sixteen years now. And it was also that year, in 2009, that Attilio was born.
Braided straw wall hanging
South African mask
Indian Miniature
TSF
Did you move into this apartment right away?
Audrey
No. We went back and forth between Paris and London and stayed near Avenue Marceau. We rented this place eight years ago, thinking we’d only stay for a year — just long enough to finish renovating an apartment we had just bought. Then lockdown happened. We found ourselves in Ramatuelle, found a house we adored… and to finance that new project, we sold the apartment under renovation. We finished it hastily, sold it, and in the end never moved in. We stayed here. What was supposed to last one year has now lasted eight!
TSF
How did you add your touch to this rental?
Audrey
I painted the hallway green, put down carpet, added woven straw — from Bineau, I think — in the dining room. It gives a retro, slightly Mad Men, very 1950s feel, while bringing warmth. It’s a family apartment, with a bedroom for each child. Then we closed off the double living room to create Cosimo’s bedroom. I was afraid it would be too exposed, right off the entrance, but on the contrary, it’s wonderful: Cosimo has become a child who sleeps well — and everywhere! Finally, we added our stamp: thrifted pieces, photos, objects on the walls.
TSF
On the walls, there are memories, travels…
Audrey
We just returned from India, which we visited during our last holidays. We found small miniature paintings and boxes there, which now sit in our living room. There’s also a mask from South Africa, vintage armchairs, small lamps… In Ramatuelle, we thrift constantly — especially at the Jas des Robert, an amazing flea market. I think that if you look for something too specifically, you never find it: you just have to go and see what shows up. We are always on a treasure hunt. These objects create atmospheres; they contribute to the feeling of having lived somewhere for a long time. Mixing pieces gives a place a soul. I have paintings by my grandfather, who was a postmodernist in the 1970s and 1980s.
TSF
So you come from an artist family?
Audrey
Not really — my father was a wine merchant, passionate about gastronomy and very attentive to detail, and my mother was a homemaker. After my parents’ divorce, my father moved into another house — inherited from my grandfather — decorated in a very 1970s spirit, with leopard sofas. He had incredible taste: rather British, with checks, beautiful fabrics, cushions everywhere. He was an inveterate bargain-hunter: he spent his life in auction houses, especially at Drouot. There was always a chest of drawers, a bronze, or a trinket arriving at home. At the time, I hated following him there, but I realize today that I inherited that taste completely. Very young, when I came to Paris to see my siblings, I already went to flea markets looking for jeans or vintage jackets — long before it was trendy. As for my grandfather, he could do everything: build, sculpt, paint. He even had a ceramic kiln. He died when I was little, but I’ve always felt a strong bond with him, a kind of instinctive admiration. I can’t do things as well as he did, but I am creative, and I like to think I inherited a small part of him. With my brand and my videos, I feel like I’m letting that creative side express itself.
When you go thrifting, if you look for something too specific, you never find anything. It’s a constant treasure hunt. These objects contribute to the feeling of having lived in a place for a long time.
TSF
Can you tell me more about La Pampa, your brand?
Audrey
As I got older, I asked myself, “Why don’t I do it too?” People constantly ask me where my clothes or objects come from, and I promote what others create all the time. So I took the leap. La Pampa is a fashion brand that reflects exactly what I wear at home, in Ramatuelle — what I love: a very 1960s spirit, the aesthetics of that era — the shapes, the colors, the atmosphere. Not the women’s condition of the time, of course! In my bedroom in Paris, there is Colette, my dress form, whom I dress to see how pieces fall. She’s wearing our best-selling dress and a cashmere sweater. Next to her is Liliane, my plant. I’ve always loved naming objects (my scale is named “Adélaïde”).
TSF
What is your relationship with this bedroom?
Audrey
I truly live in this bedroom: it’s “mom’s room.” My husband and I sleep together, but it’s my sanctuary. He’s more often in the living room; after twenty-five years together, it’s important for each of us to have our own space. I’ve always had breakfast in bed with my children — now only with Cosimo, the youngest! I read novels, do my nails in bed… I spend a lot of time there. It’s also where my desk is, and my favorite view. The window looks onto the intersection of Boulevard Raspail and Rue de Grenelle. Sometimes friends pass by downstairs and wave at me while I’m working. Since I write from home, light is essential. If an apartment is dark, I wither.
TSF
Which objects in this room are particularly dear to you?
Audrey
Many inherited pieces: a small chair from my grandmother, the bedside tables from my father — beautiful, but impractical. They could be Christian Liaigre pieces, but they’re “Liogres”! The lamp bases are by Jean Roger, and I had the lampshades redone with Casa Lopez fabric. I love doing that: thrifting lamp bases and having the lampshades recovered in beautiful fabrics. Same for our headboard, which I had reupholstered in a Manuel Canovas textile.
I’ve always loved giving objects names; my scale is called ‘Adelaide.
TSF
You seem to have a special love for fabrics, don’t you?
Audrey
We’ve always put up beautiful curtains, even in rentals. People thought I was crazy: “Why spend money on an apartment you might not stay in?” But for me, curtains transform a place. Here in the living room, they’re India Mahdavi, very sixties. The cushions come from all over: some from the Saint-Tropez market, made by a vendor who reuses vintage fabrics, also from the 1960s. I adore that era: Citroën DS cars, lacquer, tulip bases, formica. As a child, I watched many Louis de Funès films — they fascinated me; I immersed myself in that visual world. Today, many interiors are very minimal, very The Row. It stresses me out.
TSF
At The Socialite Family, things are quite colorful. Which piece catches your eye the most?
Audrey
The
, which I adore. It looks like a flying saucer — very flat — but the draped effect gives it volume. It occupies the space in an incredible way.
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